Growth can be a tricky business. Companies continuously strive to identify new growth opportunities in order to achieve long-term success. That’s why it is essential for your business to develop fresh insights that will help to generate ideas that the competition has failed to see.

Insights include the identification of unmet customer or consumer needs and the problems they are trying to solve, while ideas are the lifeblood of business. Sometimes, all it takes is a small change of angle for an idea to develop into a viable business proposition.

Investing in a robust process for the “front end of innovation” positively impacts the quality and quantity of generated ideas, as well as the overall engagement of everyone involved.

So, what you do need to do to turn those ambitious ideas into growth opportunities for your business?